{"id":7790,"date":"2016-03-20T08:20:06","date_gmt":"2016-03-19T23:20:06","guid":{"rendered":"http:\/\/hyunsik.me\/wordpress\/?p=7790"},"modified":"2019-04-15T21:17:49","modified_gmt":"2019-04-15T12:17:49","slug":"%ec%86%8c%eb%b9%84%ec%9e%90-%ec%84%a0%ed%83%9d-%ec%9d%b4%eb%a1%a0theory-of-consumer-choice","status":"publish","type":"post","link":"http:\/\/hyunsik.me\/wordpress\/?p=7790","title":{"rendered":"\uc18c\ube44\uc790\uc120\ud0dd\uc774\ub860(theory of consumer choice)"},"content":{"rendered":"

[mqe][\/mqe]
\n\u2605 \ubcf8 \ud3ec\uc2a4\ud2b8\ub294 PC \uc5d0 \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc74c
\n[line][\/line]<\/p>\n

\"\uc18c\ube44\uc790\uc120\ud0dd\uc774\ub860\"<\/center><\/p>\n

\ubcf8 \ub0b4\uc6a9\uc740 \ub9e8\ud050\uc758 \uacbd\uc81c\ud559 7\ubd80 21\uc7a5. \uc18c\ube44\uc790\uc120\ud0dd\uc774\ub860 \uc815\ub9ac\uc758 \ud655\uc7a5\ud310\uc73c\ub85c
\n\ubbf8\uc2dc\uacbd\uc81c\ud559 \uc218\uc5c5 \ub0b4\uc6a9\uc744 \uc911\uc2ec\uc73c\ub85c \uc11c\uc2b9\ud658\uad50\uc218\ub2d8\uc758 \ubbf8\uc2dc\uacbd\uc81c\ud559, \ub9e8\ud050\uc758 \uacbd\uc81c\ud559,
\n\ub124\uc774\ubc84\uc9c0\uc2dd\ubc31\uacfc, \uc704\ud0a4\ubc31\uacfc \ub4f1 \uc758 \ub0b4\uc6a9\uc744 \ucc38\uace0\ud558\uc5ec \uc791\uc131\ud55c\ub2e4.
\n\u25c6 \uc18c\ube44\uc790\uc120\ud0dd\uc774\ub860(theory of consumer choice) : \ubcf8 \ube14\ub85c\uadf8 \ucc38\uace0<\/a> \ub124\uc774\ubc84\uc9c0\uc2dd\ubc31\uacfc \ucc38\uace0<\/a> \uc704\ud0a4\ud53c\ub514\uc544 \ucc38\uace0<\/a>
\n\u203b \uc18c\ube44\uc790\ud589\ub3d9\uc774\ub860, \uc18c\ube44\uc790\uade0\ud615\uc774\ub860 \uc774\ub77c\uace0\ub3c4 \ud55c\ub2e4.<\/p>\n

\uc18c\ube44\uc790\uc120\ud0dd\uc774\ub860(theory of consumer choice)\uc774\ub780 \uc77c\uc815\ud55c \uc18c\ub4dd\uc744 \uc5bb\ub294 \uc18c\ube44\uc790\uac00
\n\uc790\uae30\uc758 \uc18c\ube44 \ubaa9\uc801\uc744 \uc704\ud558\uc5ec \uac00\uc7a5 \ud569\ub9ac\uc801\uc73c\ub85c \uadf8 \uc18c\ub4dd\uc744 \uc9c0\ucd9c\ud558\ub824\uace0 \ud560 \ub54c
\n\ubb34\uc5c7\uc744 \uc5bc\ub9c8\ub9cc\ud07c \uad6c\uc785\ud558\uc5ec\uc57c \ud560 \uac83\uc778\uac00\ub97c \uc124\uba85\ud558\ub294 \uc774\ub860\uc774\ub2e4.<\/p>\n

\ud655\uc2e4\uc131\ud558\uc758 \uc18c\ube44\uc790\uc774\ub860\uc740
\n\uae30\uc218\uc801 \ud6a8\uc6a9\uc774\ub860 : \ud55c\uacc4\ud6a8\uc6a9 \uc774\ub860(marginal utility theory),
\n\uc11c\uc218\uc801 \ud6a8\uc6a9\uc774\ub860 : \ubb34\ucc28\ubcc4\uace1\uc120 \uc774\ub860(indifference curve theory),
\n\uac1d\uad00\uc801 \ud6a8\uc6a9\uc774\ub860 : \ud604\uc2dc\uc120\ud638 \uc774\ub860(revealed preference theory)\uc774 \uc788\uace0,
\n\ubd88\ud655\uc2e4\uc131\ud558\uc758 \uc18c\ube44\uc790\uc774\ub860\uc740 \uae30\ub300\ud6a8\uc6a9 \uac00\uc124(Expected utility hypothesis)\uc774 \uc788\ub2e4.
\n\u25c6 \ud6a8\uc6a9\ud568\uc218(marginal utility theory) : \ub124\uc774\ubc84\uc9c0\uc2dd\ubc31\uacfc \ucc38\uace0<\/a>
\n\u25c6 \ubb34\ucc28\ubcc4\uace1\uc120 \uc774\ub860(indifference curve theory) : \uc704\ud0a4\ud53c\ub514\uc544 \ucc38\uace0<\/a> \ub124\uc774\ubc84\uc9c0\uc2dd\ubc31\uacfc \ucc38\uace0<\/a>
\n\u25c6 \ud604\uc2dc\uc120\ud638 \uc774\ub860(revealed preference theory) : \uc704\ud0a4\ud53c\ub514\uc544 \ucc38\uace0<\/a>
\n\u25c6 \uae30\ub300\ud6a8\uc6a9 \uac00\uc124 (Expected utility hypothesis) : \uc704\ud0a4\ud53c\ub514\uc544 \ucc38\uace0<\/a><\/p>\n

\ubcf8 \ud3ec\uc2a4\ud2b8\ub294 \uc774 \uc911 \ud55c\uacc4\ud6a8\uc6a9\uc774\ub860, \ubb34\ucc28\ubcc4\uace1\uc120\uc774\ub860\uc5d0 \ub300\ud574 \uc8fc\ub85c \ub2e4\ub8e8\uba70,
\n\ud604\uc2dc\uc120\ud638\uc774\ub860\uc740 \uc9e7\uac8c, \uae30\ub300\ud6a8\uc6a9\uac00\uc124\uc740 \ub2e4\ub8e8\uc9c0 \uc54a\ub294\ub2e4.
\n\u203b \ub610\ud55c \uc18c\ube44\uc790\uc789\uc5ec, \uc218\uc694\uc758 \uac00\uaca9\ud0c4\ub825\uc131\uc5d0 \ub300\ud574\uc11c\ub294 \ub2e4\ub8e8\uc9c0 \uc54a\uc73c\ub2c8 \ub530\ub85c \ucc38\uace0\ud558\ub294 \uac83\uc774 \uc88b\uc73c\uba70,
\n\uc18c\ube44\uc790\uc120\ud0dd\uc774\ub860\uc774 \uc801\uc6a9\ub41c \ubcf5\uc218\uae30\uac04 \uc120\ud0dd\uc774\ub860\uc744 \ucd94\uac00\ub85c \ubd10\ub450\ub294 \uac83\uc774 \uc88b\uc744 \uac83 \uac19\ub2e4.<\/p>\n

[line][\/line]<\/p>\n

\u25a0 \uc120\ud638\uad00\uacc4 (\ud569\ub9ac\uc801\uc778 \uc18c\ube44\uc790\uc758)<\/strong><\/p>\n

\uc6b0\uc120 \uc18c\ube44\uacc4\ud68d\uc740 \uc544\ub798\uc640 \uac19\uc774 \ud45c\uae30\ud55c\ub2e4.
\n\"X=(x_{1},
\n\"X^{a}=(x_{1}^{a},
\n\"X^{b}=(x_{1}^{b},
\n\uc608)<\/span>
\nX = (\ud53c\uc790, \ucf5c\ub77c) \ub77c\uba74,
\n\"X^{a}=(2,3)\" \ud639\uc740 \"X^{a}=(3,1)\" \uacfc \uac19\uc774 \ub098\ud0c0\ub0bc \uc218 \uc788\ub2e4.<\/p>\n

\uc18c\ube44\uacc4\ud68d\uc774 \uc591\uc801\uc778 \ud06c\uae30\uc5d0 \ucc28\uc774\uac00 \uc788\uc744 \uacbd\uc6b0 \uc544\ub798\uc640 \uac19\uc774 \ubd80\ub4f1\ud638\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud45c\ud604\ud560 \uc218 \uc788\ub2e4.
\n\uc7ac\ud654\uac00 1\uac1c\uc778 \uacbd\uc6b0!
\n\"X^a
\n\"X^b \uc77c \ub54c \"X^a
\n\uc7ac\ud654\uac00 2\uac1c \uc774\uc0c1\uc778 \uacbd\uc6b0!
\n\"X^{a}=(x_{1}^{a},
\n\"X^{b}=(x_{1}^{b}, \uc77c \ub54c
\n\"X^a \ub77c\uba74 \"X_{i}^{a} (i=1~n)
\n\"X^a \ub77c\uba74 \"X_{i}^{a} (i=1~n)
\n\"X^a \ub77c\uba74 \"X_{i}^{a} (i=1~n) \uc774\uba70, \ucd5c\uc18c\ud55c \ud558\ub098\uc758 j\ubc88\uc9f8 \uc7ac\ud654\uc5d0 \ub300\ud558\uc5ec \"X_{j}^{a} \uc774\ub2e4.<\/p>\n

\uc18c\ube44\uacc4\ud68d\uc758 \uc120\ud638\uad00\uacc4\ub294 \uc544\ub798\uc640 \uac19\uc774 \ud45c\ud604\ud55c\ub2e4.
\n\u25c6 \uc120\ud638\uad00\uacc4 : \uc18c\ube44\uacc4\ud68d\uc5d0 \uc88b\uc544\ud558\ub294 \uc815\ub3c4\uc5d0 \ub530\ub77c \uc21c\uc11c\ub97c \uc8fc\ub294 \uad00\uacc4
\n\"X^a\" \ub97c \"X^b\" \ubcf4\ub2e4 \uba85\ubc31\ud788 \uc120\ud638\ud560 \ub54c \u2192 \"X^a
\n\"X^a\" \uc640 \"X^b\" \ub97c \ub3d9\uc77c\ud558\uac8c \uc120\ud638(\ubb34\ucc28\ubcc4) \u2192 \"X^a
\n\"X^a\" \ub97c \"X^b\" \ubcf4\ub2e4 \uc57d\ud558\uac8c \uc120\ud638 \u2192 \"X^a<\/p>\n

\uc120\ud638\uad00\uacc4\uc5d0 \ub300\ud55c \uacf5\ub9ac\ub294 \uc544\ub798\uc640 \uac19\ub2e4. (\ud569\ub9ac\uc801\uc778 \uc18c\ube44\uc790\ub77c\uba74 \ub2f9\uc5f0\ud788 \ub9cc\uc871\uc2dc\ucf1c\uc57c \ud558\ub294 \uc870\uac74)
\n1) \ubc18\uc0ac\uc131(reflexiveness) <\/strong> : \uc5b4\ub290 \uc18c\ube44\uacc4\ud68d\uc740 \uadf8 \uc790\uccb4\ubcf4\ub2e4 \uba85\ubc31\ud558\uac8c \uc120\ud638\ub420 \uc218 \uc5c6\ub2e4.
\n\"X^a \uc774\uba74 \"\sim(X^a \uc774\uc5b4\uc57c \ud55c\ub2e4.
\n2) \uc644\ube44\uc131(completeness)<\/strong> : \ud569\ub9ac\uc801\uc778 \uc18c\ube44\ub294 \ud0dc\ub3c4\ub97c \ubd84\uba85\ud788 \ud55c\ub2e4.
\n\"X^a\",\" \uac00 \uc788\ub2e4\uba74 \"X^a or \"X^b \uc774\uc5b4\uc57c \ud55c\ub2e4.
\n3) \uc774\ud589\uc131(transitivity) <\/strong>
\n\"X^a and \"X^b \uc774\uba74 \"X^a \uc774\uc5b4\uc57c \ud55c\ub2e4.
\n4) \ub2e8\uc870\uc131(monotonicity)<\/strong> : \uc591\uc774 \ub9ce\uc73c\uba74 \ub354 \uc120\ud638\ub41c\ub2e4.
\n\"X^a \uc774\uba74 \"X^a \uc774\uc5b4\uc57c \ud55c\ub2e4.
\n\u203b \uc4f0\ub808\uae30\uc640 \uac19\uc740 \ube44\uc7ac\ud654\uc801\uc778 \uac83\uc774 \ub300\uc0c1\uc778 \uacbd\uc6b0 \uc131\ub9bd\ub418\uc9c0 \uc54a\ub294\ub2e4.
\n5) \uc5f0\uc18d\uc131(continuity)<\/strong>
\n\"(\triangle \uc77c\ub54c,
\n\"X \uc774\uba74,
\n\"X \uc774\uace0, \"X \uc774\uc5b4\uc57c \ud55c\ub2e4.
\n\u203b \uc0ac\uc804\ud3b8\ucc2c\uc2dd \uc120\ud638\uad00\uacc4\ub294 \uc5f0\uc18d\uc131\uc774 \uc5c6\ub2e4. ( \uc608) \uc62c\ub9bc\ud53d \uba54\ub2ec \uc9d1\uacc4 \ubc29\uc2dd )
\n6) \ubcfc\ub85d\uc131(convexity)<\/strong> : \uade0\ud615\uc801\uc778 \uc18c\ube44\uacc4\ud68d\uc774 \ub354 \uc120\ud638\ub41c\ub2e4.
\n\"X^a \uc774\uace0, \"X^c \"(0<\lambda<1)\"\uc774\uba74,
\n\"X^c \uc774\ub2e4.
\n\u2605\u2605 \ubc18\uc0ac\uc131, \uc644\ube44\uc131 \ubc0f \uc774\ud589\uc131\uc758 \uc138\uac00\uc9c0 \uacf5\ub9ac\ub9cc \ub9cc\uc871\uc2dc\ucf1c\ub3c4 \ud6a8\uc6a9\ud568\uc218\ub97c \uc774\uc6a9\ud558\uc5ec
\n\uc120\ud638\uad00\uacc4\ub97c \ub098\ud0c0\ub0bc \uc218 \uc788\ub294 \ucd5c\uc18c\ud55c\uc758 \uc870\uac74\uc740 \ucda9\uc871\ub41c\ub2e4.
\n\uadf8\ub7ec\ub098 \ud6a8\uc6a9\ud568\uc218\uac00 \uc18c\ube44\uc790\uc758 \uc120\ud0dd\ud589\uc704\ub97c \ubd84\uc11d\ud558\ub294\ub370 \uc801\ud569\ud558\ub824\uba74
\n\ub2e8\uc870\uc131, \uc5f0\uc18d\uc131 \ubc0f \ubcfc\ub85d\uc131\uc744 \ucd94\uac00\ub85c \ub9cc\uc871\uc2dc\ucf1c\uc57c \ud55c\ub2e4.
\n\u203b \uacf5\ub9ac(axiom) : \uc5b4\ub5a4 \uc774\ub860\uccb4\uacc4\uc5d0\uc11c \uac00\uc7a5 \uae30\ucd08\uc801\uc778 \uadfc\uac70\uac00 \ub418\ub294 \uba85\uc81c
\n(\ub2e4\ub978 \uba85\uc81c\ub4e4\uc744 \uc99d\uba85\ud558\uae30 \uc704\ud55c \uc804\uc81c\ub85c \uc774\uc6a9\ub418\ub294 \uac00\uc7a5 \uae30\ubcf8\uc801\uc778 \uac00\uc815)
\n\u203b \uc815\ub9ac(theorem) : \uc99d\uba85\uc774 \ud544\uc694\ud55c \uba85\uc81c \uc911 \uc99d\uba85\uc774 \uc644\ub8cc\ub41c \uba85\uc81c(\uac00\uc815\uc73c\ub85c\ubd80\ud130 \uc99d\uba85\ub41c \uba85\uc81c)<\/p>\n

\u25a0 \ud6a8\uc6a9\ud568\uc218(Utility function)<\/strong><\/p>\n

\ud6a8\uc6a9\ud568\uc218[ U ]\ub97c \ud1b5\ud574 \uc18c\ube44\uacc4\ud68d[ X ]\uc744 \ud6a8\uc6a9\uac00\uce58[ u ]\ub85c \ub098\ud0c0\ub0bc \uc218 \uc788\uc73c\uba70,
\n\uc120\ud638\uad00\uacc4\ub97c \uc591\uc801\uc778 \ud06c\uae30 \uad00\uacc4\ub85c \ubcc0\uacbd\ud55c\ub2e4.
\n\"U
\n\ub54c\ubb38\uc5d0 \"X^{ \uc774\uba74 \"U(X^{ \uc774\ub2e4.<\/p>\n

\u25a0 \ubb34\ucc28\ubcc4\uace1\uc120(indifference curve, IDC)<\/strong><\/p>\n

\ub450\uac1c\uc758 \uc7ac\ud654 X, Y \uac00 \uc874\uc7ac\ud55c\ub2e4\uace0 \ud588\uc744 \ub54c
\n\ud6a8\uc6a9\ud568\uc218\ub294 \" \ub85c \ub098\ud0c0\ub0bc \uc218 \uc788\uace0,
\n\uc774\ub7ec\ud55c \ud6a8\uc6a9\ud568\uc218\ub97c \uc544\ub798\ucc98\ub7fc \ubb34\ucc28\ubcc4\uace1\uc120\uc73c\ub85c \ud3b8\ub9ac\ud558\uac8c \ub098\ud0c0\ub0bc \uc218 \uc788\ub2e4.
\n\u203b X\ub294 \ud53c\uc790, Y\ub294 \ucf5c\ub77c\ub85c \uc0dd\uac01\ud558\uba74 \ub420 \uac83 \uac19\ub2e4.<\/p>\n

\"\ubb34\ucc28\ubcc4\uace1\uc120\"<\/p>\n

\uc704 \uc120\ud638\uad00\uacc4\uc758 \uacf5\ub9ac\ub97c \ubaa8\ub450 \ub9cc\uc871\ud560 \uacbd\uc6b0\uc758 \ubb34\ucc28\ubcc4\uace1\uc120\uc740 \uc544\ub798\uc758 \uc131\uc9c8\ub4e4\ub3c4 \ub9cc\uc871\uc2dc\ud0a8\ub2e4.
\n(1) \uc784\uc758\uc758 \uc18c\ube44\uacc4\ud68d\uc5d0 \ub300\ud574 \uadf8 \uc18c\ube44\uacc4\ud68d\uc744 \uc9c0\ub098\ub294 \ubb34\ucc28\ubcc4 \uace1\uc120\uc744 \uadf8\ub9b4 \uc218 \uc788\ub2e4.
\n(2) \ub192\uc740 \ubb34\ucc28\ubcc4 \uace1\uc120\uc774 \ub0ae\uc740 \ubb34\ucc28\ubcc4\uace1\uc120\ubcf4\ub2e4 \uc120\ud638\ub41c\ub2e4.(\ub2e8\uc870\uc131\uc758 \uacf5\ub9ac, \uc6d0\uc810\uc5d0\uc11c \uba40\uc218\ub85d \uc120\ud638\ub41c\ub2e4.)
\n(3) \ubb34\ucc28\ubcc4\uace1\uc120\uc740 \uc6b0\ud558\ud5a5\ud55c\ub2e4. (\uae30\uc6b8\uae30\ub294 \uc74c[-] \uc774\uba70, \uace7 \ud55c\uacc4\ub300\uccb4\uc728[MRS] \uc774\ub2e4.)
\n(4) \ubb34\ucc28\ubcc4\uace1\uc120\uc740 \uad50\ucc28\ud558\uc9c0 \uc54a\ub294\ub2e4. (\ub2e8\uc870\uc131\uc758 \uacf5\ub9ac)
\n(5) \ubb34\ucc28\ubcc4\uace1\uc120\uc740 \uc6d0\uc810\uc5d0 \ub300\ud574 \ubcfc\ub85d\ud558\ub2e4. (\ubcfc\ub85d\uc131\uc758 \uacf5\ub9ac)<\/p>\n

\u25c6 \ud2b9\uc218\ud55c \ubb34\ucc28\ubcc4\uace1\uc120 : \uc704\ud0a4\ud53c\ub514\uc544 \ucc38\uace0<\/a><\/p>\n

\u25a0 \ud55c\uacc4\ud6a8\uc6a9(Marginal Utility)<\/strong><\/p>\n

\"\ud55c\uacc4\ud6a8\uc6a9\uccb4\uac10\"<\/p>\n

\" \uc77c \ub54c\uc758
\n\ud55c\uacc4\ud6a8\uc6a9\uc740 \uc544\ub798\uc640 \uac19\uc774 \ud45c\ud604\ud560 \uc218 \uc788\ub2e4.
\n(\ub2e4\ub978 \uc7ac\ud654\uc758 \uc18c\ube44\ub7c9\uc774 \uc77c\uc815\ud558\ub2e4\ub294 \uac00\uc815, \uc704\uc5d0\uc11c\ub294 \ucf5c\ub77c\uc758 \uc18c\ube44\ub7c9\uc740 \uc77c\uc815.)
\n\"
\n\u25c6 \ud55c\uacc4\ud6a8\uc6a9 : \uc7ac\ud654 \ud55c\ub2e8\uc704\ub97c \ub354 \uc18c\ube44\ud560 \ub54c \uc5bb\uc744 \uc218 \uc788\ub294 \ud6a8\uc6a9
\n\"
\n\ub2e8\uc870\uc131, \uc7ac\ud654\uc758 \uc591\uc774 \ub298\uc5b4\ub098\uba74 \ub9cc\uc871\uc740 \uc99d\uac00\ud55c\ub2e4.<\/p>\n

\"
\n\ub610\ud55c \uc77c\ubc18\uc801\uc73c\ub85c \ud55c\uacc4\ud6a8\uc6a9\uc740 \uccb4\uac10\ud55c\ub2e4.
\n\u203b \uc704\uc758 \uc608\uc5d0\uc11c \ud53c\uc790 \uc18c\ube44\ub7c9\uc774 1 \uc99d\uac00\ud588\uc744 \ub54c, \ud55c\uacc4\ud6a8\uc6a9\uc758 \ubcc0\ud654\ub7c9\uc740 -2\uc774\ub2e4.
\n\u203b \ud6a8\uc6a9\uc740 \uc99d\uac00, \ud55c\uacc4\ud6a8\uc6a9\uc740 \uc591\uc218\uac12\uc73c\ub85c \uac10\uc18c \ucd94\uc138, \u25b3\ud55c\uacc4\ud6a8\uc6a9\uc740 \uc74c\uc218\uac12<\/p>\n

\u25a0 \ud55c\uacc4\ub300\uccb4\uc728(Marginal Rate of Substitution)<\/strong><\/p>\n

\"MRS\"<\/p>\n

\ud55c\uacc4\ub300\uccb4\uc728\uc774\ub780 A\uc640 B\uc758 \ub450 \uac00\uc9c0 \uc7ac\ud654\uac00 \uc788\ub2e4\uace0 \ud560 \ub54c,
\nB\uc7ac\ud654 \ud55c \ub2e8\uc704\ub97c \uc5bb\uae30 \uc704\ud574 \ud3ec\uae30\ud574\uc57c \ud558\ub294 A\uc7ac\ud654\uc758 \uc591(A\uc7ac\ud654\uc758 \uac10\uc18c\ub7c9\/B\uc7ac\ud654 \ud55c \ub2e8\uc704)\uc774\ub2e4.
\nA,B \ub450 \uc7ac\ud654 \uc911\uc5d0\uc11c A\uc7ac\ud654\ub97c \ub354 \ub9ce\uc774 \uac00\uc9c0\uace0 \uc788\ub2e4\uba74 \ud55c\uacc4\ub300\uccb4\uc728\uc774 1\ubcf4\ub2e4 \ud06c\ub2e4.
\n\uc989 B\uc7ac\ud654 \ud55c \ub2e8\uc704\ub97c \uc5bb\uc73c\uba74\uc11c A\uc7ac\ud654 \uc5ec\ub7ec \ub2e8\uc704\ub97c \ud3ec\uae30\ud55c\ub2e4\ub294 \uc598\uae30\ub2e4.
\nA\uc7ac\ud654\uc640 B\uc7ac\ud654\ub97c \uac19\uc740 \uc591\uc73c\ub85c \uac00\uc9c0\uace0 \uc788\ub2e4\uba74 \ud55c\uacc4\ub300\uccb4\uc728\uc740 1\uc774\ub2e4.
\n\uc774\ub97c \ub2ec\ub9ac \ub9d0\ud558\uba74 \ubb34\ucc28\ubcc4\uace1\uc120\uc744 \ub530\ub77c\uc11c \uc544\ub798\ucabd\uc73c\ub85c \uc774\ub3d9\ud560 \ub54c \ud55c\uacc4\ub300\uccb4\uc728\uc774 \uac10\uc18c\ud55c\ub2e4.
\n\u25c6 \ud55c\uacc4\ub300\uccb4\uc728(MRS) : \ubb34\ucc28\ubcc4 \uace1\uc120\uc0c1\uc758 \uc5b4\ub5a4 \ud55c \uc810\uc5d0\uc11c\uc758 \uc811\uc120\uc758 \uae30\uc6b8\uae30\ub97c
\n\ubd80\ud638\ub97c \ubc14\uafd4\uc11c + \ub85c \ub9cc\ub4e4\uc5b4\uc900 \uac12<\/p>\n

\"mrs\"<\/p>\n

\"
\n\u203b \ubd84\ubaa8\ub294 \uac00\uce58\ucc99\ub3c4\uc758 \uae30\uc900\uc774 \ub418\uace0, \ubd84\uc790\ub294 \ube44\uad50\ub300\uc0c1\uc774 \ub41c\ub2e4.
\n\u203b \" \uc758 \uc591\uc73c\ub85c \ud3c9\uac00\ud55c \" \uc758 \uc8fc\uad00\uc801 \uac00\uce58<\/p>\n

\uc608)<\/span>
\n\" \uc7ac\ud654\ub97c \ud55c \ub2e8\uc704 \ucd94\uac00 \ud588\uc744 \ub54c( \uc5bb\ub294 \u25b3u \uac00 50 \uc774\uace0
\n\" \uc7ac\ud654\ub97c \ud55c \ub2e8\uc704 \ucd94\uac00 \ud588\uc744 \ub54c \uc5bb\ub294 \u25b3u \uac00 10 \uc774\ub77c\uba74
\n\"MU_{1}=\frac
\n\"MU_{2}=\frac \uc774\ubbc0\ub85c
\n\" \ud55c \ub2e8\uc704\uc758 \uac00\uce58\uc640 \" 5\ub2e8\uc704\uc758 \uac00\uce58\uac00 \ub3d9\uc77c\ud55c \uac83\uc73c\ub85c \" \ub294 5 \uac00 \ub41c\ub2e4.<\/p>\n

\u25a0 \uc608\uc0b0\uc81c\uc57d(budget constraint) \ud558\uc758 \ud6a8\uc6a9 \uadf9\ub300\ud654<\/strong><\/p>\n

\uc18c\ube44\uc790\uac00 \uc18c\ube44\uc5d0 \uc9c0\ucd9c\ud560 \uc218 \uc788\ub294 \uc18c\ub4dd\uc774 I \ub85c \uc77c\uc815\ud558\uac8c \uc8fc\uc5b4\uc84c\ub2e4\uace0 \ud558\uace0,
\n\ub450 \uc7ac\ud654 \", \" \uc758 \uac00\uaca9\uc774 \uac01\uac01 \", \" \ub85c \uc8fc\uc5b4\uc9c4 \uacbd\uc6b0
\n\uc18c\ube44\uc790\uc758 \uc608\uc0b0\uc81c\uc57d(budget constraint)\uc740 \uc544\ub798\uc640 \uac19\uc774 \ub098\ud0c0\ub0bc \uc218 \uc788\ub2e4.<\/p>\n\"\n

\uadf8\ub798\ud504\ub85c \ud45c\uc2dc\ud558\uba74 \uc544\ub798\uc640 \uac19\ub2e4.<\/p>\n

\"\uc608\uc0b0\uc9d1\ud569\"<\/p>\n

\uc608\uc0b0\uc81c\uc57d\uc744 \ub9cc\uc871\uc2dc\ud0a4\ub294 \uc18c\ube44\uacc4\ud68d\ub4e4\uc758 \ubaa8\uc784\uc744 \uc608\uc0b0\uc9d1\ud569\uc774\ub77c\uace0 \ud558\uba70,
\n\uc704 \uadf8\ub798\ud504\uc5d0\uc11c \ub178\ub780\uc0c9 \ubd80\ubd84\uc73c\ub85c \ub098\ud0c0\ub0bc \uc218 \uc788\ub2e4.<\/p>\n

\ud30c\ub780\uc120\uc740 \uc608\uc0b0\uc120\uc73c\ub85c \uc608\uc0b0\uc9d1\ud569\uc5d0 \ud3ec\ud568\ub418\uba70,
\n\uc18c\ube44\uc790\ub294 \uc608\uc0b0\uc120 \uc704\uc5d0\uc11c \uc18c\ube44\uacc4\ud68d\uc744 \uc120\ud0dd\ud574\uc57c \ud6a8\uc6a9\uc744 \uadf9\ub300\ud654 \ud560 \uc218 \uc788\ub2e4.
\n\uc608\uc0b0\uc120\uc740 \uc544\ub798\uc640 \uac19\uc774 \ub098\ud0c0\ub0bc \uc218 \uc788\ub2e4.<\/p>\n

\"
\n\" \uc744 x\ucd95\uc73c\ub85c \" \uc744 y\ucd95\uc73c\ub85c \uc815\ub9ac\ud558\uba74 \uc544\ub798\uc640 \uac19\uc774 \ud45c\ud604\ud560 \uc218 \uc788\ub2e4.
\n\"
\n\ub54c\ubb38\uc5d0 y\uc808\ud3b8\uc740 \" \uc774\uba70,
\n\uae30\uc6b8\uae30\ub294 \" \uc774\uace0, \uc591\uc218\ub85c \ubc14\uafbc \uac12\uc774 \" \ub97c \ub098\ud0c0\ub0b8\ub2e4.<\/p>\n

\"\ud6a8\uc6a9\uadf9\ub300\ud654\"<\/p>\n

\uc608\uc0b0\uc81c\uc57d \ud558\uc5d0\uc11c \ud6a8\uc6a9 \uadf9\ub300\ud654\ub97c \uc774\ub8e8\ub824\uba74
\n\ubb34\ucc28\ubcc4 \uace1\uc120\uc704 \uae30\uc6b8\uae30\uc640 \uc608\uc0b0\uc120\uc758 \uae30\uc6b8\uae30\uac00 \ub3d9\uc77c\ud55c \uc9c0\uc810\uc744 \uc120\ud0dd\ud574\uc57c \ud55c\ub2e4.
\n\u203b \uc704 \uadf8\ub798\ud504\uc5d0\uc11c E \uc9c0\uc810\uc774 \ud6a8\uc6a9 \uadf9\ub300\ud654\ub97c \uc774\ub8f0 \uc218 \uc788\ub294 \uc9c0\uc810\uc774\ub2e4.
\n(A \uc9c0\uc810\uc740 \ub354 \ub0ae\uc740 \ubb34\ucc28\ubcc4 \uace1\uc120\uc744 \uc9c0\ub098\uae30\uc5d0 \ub3d9\uc77c\ud55c \uae08\uc561\uc744 \uc9c0\ubd88\ud558\uace0\ub3c4
\n\ub354 \ub0ae\uc740 \ud6a8\uc6a9\uc744 \uc5bb\uae30 \ub54c\ubb38\uc5d0 \uc120\ud0dd\ub418\uc9c0 \uc54a\ub294 \uac83\uc774 \ud569\ub9ac\uc801\uc774\ub2e4.)<\/p>\n

\uadf8\ub9ac\uace0 \uc608\uc0b0\uc120\uc758 \uae30\uc6b8\uae30\uac00 \" \uc774\uace0,
\n\ubb34\ucc28\ubcc4\uace1\uc120\uc758 \uae30\uc6b8\uae30\uc758 \uc808\ub300\uac12\uc740 \" \uc774\uba70,
\n\ub530\ub77c\uc11c \uc608\uc0b0\uc81c\uc57d \ud558\uc758 \ud6a8\uc6a9\uadf9\ub300\ud654\uc758 \uc870\uac74\uc740 \ub2e4\uc74c\uacfc \uac19\uc774 \ub098\ud0c0\ub0bc \uc218 \uc788\ub2e4.
\n\u2605\u2605 \"
\n\uadf8\ub7ec\ubbc0\ub85c \" \uc774\ub2e4.
\n\u2605\u2605 \ud654\ud3d0 1\uc6d0\ub2f9 \ud55c\uacc4\ud6a8\uc6a9\uade0\ub4f1\uc758 \ubc95\uce59\uc744 \ub098\ud0c0\ub0b8\ub2e4.<\/p>\n

\u203b \" \ub294 \ub0b4\uc0dd\ubcc0\uc218\uc774\uba70, \" \uc758 \uc591\uc73c\ub85c \ud3c9\uac00\ud55c \" \uc758 \uc8fc\uad00\uc801 \uac00\uce58\uc774\uba70,
\n\" \ub294 \uc678\uc0dd\ubcc0\uc218\uc774\uba70, \" \uc758 \uc591\uc73c\ub85c \ud3c9\uac00\ud55c \" \uc758 \uac1d\uad00\uc801 \uac00\uce58\uc774\ub2e4.<\/p>\n

\uc608\uc0b0\uc120\uc0c1\uc758 \uc774\ub3d9\uc774 \uc544\ub2cc \uc608\uc0b0\uc120 \uc790\uccb4\uac00 \uc774\ub3d9\ud558\uae30 \uc704\ud574\uc11c\ub294
\n\ub0b4\uc0dd\ubcc0\uc218( \" ) \uac00 \uc544\ub2cc
\n\uc678\uc0dd\ubcc0\uc218( \" ) \uac00 \ubcc0\ud574\uc57c \ud55c\ub2e4.<\/p>\n

\uc678\uc0dd\ubcc0\uc218\uc778 \uc18c\ub4dd \ubcc0\ud654\uc640 \uac00\uaca9 \ubcc0\ud654\uc5d0 \ub530\ub978 \uc0c1\ud669\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubcf4\uba70,
\n\uc5e5\uac94\uace1\uc120\uacfc \uc218\uc694\uace1\uc120\uc5d0 \ub300\ud574 \ub354 \uc54c\uc544\ubcf4\uc790.<\/p>\n

\u25a0 \uc18c\ub4dd \ubcc0\ud654\uc640 \uc18c\ube44\uc790\uc758 \ucd5c\uc801 \uc120\ud0dd<\/strong><\/p>\n

\uc815\uc0c1\uc7ac\uc758 \uacbd\uc6b0 \uac00\uaca9\uc740 \uc77c\uc815\ud558\uace0 \uc18c\ub4dd\ub9cc \" \uc5d0\uc11c \" \uc73c\ub85c \uc99d\uac00\ud558\uba74
\n\uc704\uc758 \uc88c\uce21 \uadf8\ub798\ud504\ucc98\ub7fc \uc608\uc0b0\uc120\uc758 \uae30\uc6b8\uae30\ub294 \uc77c\uc815\ud558\uba70,
\n\uc608\uc0b0\uc120\uc758 y\uc808\ud3b8\ub9cc \" \uc5d0\uc11c \" \uc73c\ub85c \uc99d\uac00\ud558\uc5ec \uc544\ub798\uc640 \uac19\uc774 \ud45c\ud604\ud560 \uc218 \uc788\ub2e4.<\/p>\n

\"\uc5e5\uac94\uace1\uc120\"<\/p>\n

\uc218\uc2dd\uc73c\ub85c\ub294 \uc544\ub798\uc640 \uac19\uc774 \ud45c\ud604\ud560 \uc218 \uc788\ub2e4.<\/p>\n\"\n

\uadf8 \uc0ac\uc774\uc758 \ubb34\ucc28\ubcc4\uace1\uc120\uacfc \uc608\uc0b0\uc120\uc774 \ub9cc\ub098\ub294 \uc9c0\uc810\ub4e4\uc744 \uc774\uc5b4\uc8fc\uba74 \uc18c\ub4dd\ud655\uc791\uc120\uc774 \ub41c\ub2e4.
\n\uadf8\ub9ac\uace0 \uc704 \uc67c\ucabd \uadf8\ub798\ud504\uc758 x\ucd95\uc740 \" \uc73c\ub85c y\ucd95\uc740 \uc18c\ub4dd [ I ]\ub85c \ubc14\uafb8\uc5b4 \ud45c\ud604\ud558\uc5ec
\n\uc18c\ub4dd\ud655\uc7a5\uc120\uc774 \uac16\uace0 \uc788\ub294 \uc815\ubcf4\ub97c \" \ud3c9\uba74\uc5d0 \ud45c\ud604\ud55c \uac83\uc774
\n\uc6b0\uce21 \uadf8\ub798\ud504\uc774\uba70 \uc5e5\uac94-\uace1\uc120\uc774\ub77c\uace0 \ud55c\ub2e4.
\n\u25c6 \uc5e5\uac94\uace1\uc120(Engel curve) : \uc18c\ub4dd\uacfc \uc18c\ube44\ub7c9 \uc0ac\uc774\uc758 \uad00\uacc4\ub97c \ub098\ud0c0\ub0b4\ub294 \uace1\uc120
\n\u203b \uc5f4\ub4f1\uc7ac\uc758 \uacbd\uc6b0, \uc18c\ub4dd\ud655\uc7a5\uc120\uacfc \uc5e5\uac94\uace1\uc120\uc774 \ubaa8\ub450 \uc6b0\ud558\ud5a5\ud55c\ub2e4.<\/p>\n

\u25a0 \uac00\uaca9 \ubcc0\ud654\uc640 \uc18c\ube44\uc790\uc758 \ucd5c\uc801 \uc120\ud0dd<\/strong><\/p>\n

\"\uc758 \uac00\uaca9\uc774 \" \uc5d0\uc11c \" \uc73c\ub85c, \ub610 \" \ud558\ub77d\ud558\uba74 \uc544\ub798\uc758 \uadf8\ub798\ud504\uc640 \uac19\uc774
\n\uae30\uc6b8\uae30\ub9cc \" \uc5d0\uc11c \" \uc73c\ub85c, \ub610 \"\ub85c \ubcc0\ud654\ud558\uace0 \uc544\ub798\uc758 \uadf8\ub798\ud504\uc640 \uac19\uc774 \ud45c\ud604\ud560 \uc218 \uc788\ub2e4.<\/p>\n

\"\uc218\uc694\uace1\uc120\"<\/p>\n

\uc218\uc2dd\uc73c\ub85c\ub294 \uc544\ub798\uc640 \uac19\uc774 \ud45c\ud604\ud560 \uc218 \uc788\ub2e4.<\/p>\n

\"
\n\"<\/p>\n

\uc774\ubc88 \uacbd\uc6b0\uc5d0\ub294 \ubb34\ucc28\ubcc4\uace1\uc120\uacfc \uc608\uc0b0\uc120\uc774 \ub9cc\ub098\ub294 \uc9c0\uc810\ub4e4\uc744 \uc774\uc5b4\uc8fc\uba74 \uac00\uaca9\uc81c\uc2dc\uace1\uc120\uc774 \ub41c\ub2e4.
\n\uadf8\ub9ac\uace0 \uac00\uaca9\uc81c\uc2dc\uace1\uc120\uc774 \uac00\uc9c0\uace0 \uc788\ub294 \uc815\ubcf4\ub97c \"\ud3c9\uba74\uc5d0 \ud45c\ud604\ud55c \uac83\uc774
\n\uc704\uc758 \uc624\ub978\ucabd \uadf8\ub798\ud504\uc774\uba70 \uc6b0\ub9ac\uac00 \uc798 \uc54c\uace0 \uc788\ub294 \uc218\uc694\uace1\uc120\uc774\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc774\ub807\uac8c \uac1c\ubcc4 \uc218\uc694\uace1\uc120\uc744 \uc5bb\uc744 \uc218 \uc788\uc73c\uba70, \uc774\ub97c \ubaa8\ub450 \uc218\ud3c9\uc73c\ub85c \ud569\ud558\uba74 \uc2dc\uc7a5\uc218\uc694\uace1\uc120\uc774 \ub41c\ub2e4.
\n\u203b \uc218\uc694\uace1\uc120\uc740 \uc18c\ub4dd\uc758 \uc99d\uac10\uacfc \ub2e4\ub978 \uc7ac\ud654(\ub300\uccb4\uc7ac, \ubcf4\uc644\uc7ac)\uc758 \uac00\uaca9\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubc1b\ub294\ub2e4.
\n\u203b \ub300\ubd80\ubd84\uc758 \uc218\uc694\uace1\uc120\uc740 \uc218\uc694\ubc95\uce59\uc5d0 \ub530\ub77c \uc6b0\ud558\ud5a5\ud558\uc9c0\ub9cc,
\n\uc5f4\ub4f1\uc7ac\uc774\uba74\uc11c\ub3c4 \uc18c\ub4dd\ud6a8\uacfc\uac00 \ub300\uccb4\ud6a8\uacfc\ubcf4\ub2e4 \ud070 \uae30\ud39c\uc81c\uc758 \uc218\uc694\uace1\uc120\uc740 \uc6b0\uc0c1\ud5a5\ud55c\ub2e4.
\n\u25c6 \uae30\ud39c\uc7ac(Giffen good) : \uac00\uaca9\uc774 \uc0c1\uc2b9\ud558\ub294\ub370\ub3c4 \uc218\uc694\ub7c9\uc774 \uc99d\uac00\ud558\ub294 \uc7ac\ud654
\n\u25c6 \uae30\ud39c\uc7ac : \uc704\ud0a4\ud53c\ub514\uc544 \ucc38\uace0<\/a>
\n\u25c6 \uc18c\ub4dd\ud6a8\uacfc : \uc0c1\ub300\uac00\uaca9\uc740 \uc77c\uc815\ud558\uac8c \uc720\uc9c0\ud55c \ucc44 \uc18c\ube44\uc790 \ub9cc\uc871\uc218\uc900\uc758 \ubcc0\ud654\uc5d0 \ub530\ub77c \ucd08\ub798\ub41c \uc18c\ube44\uc790 \uc120\ud0dd\uc758 \ubcc0\ud654
\n(\ud55c \uc7ac\ud654\uc758 \uac00\uaca9\uc774 \ud558\ub77d \u2192 \uc2e4\uc81c \uc18c\ub4dd\uc758 \uad6c\ub9e4\ub825\uc774 \uc99d\uac00 \u2192 \ub450 \uc7ac\ud654\ub97c \ubaa8\ub450 \ub354 \uc18c\ube44)
\n\u25c6 \ub300\uccb4\ud6a8\uacfc : \uc18c\ube44\uc790 \ub9cc\uc871\uc218\uc900\uc744 \uc77c\uc815\ud558\uac8c \uc720\uc9c0\ud55c \ucc44 \uc0c1\ub300\uac00\uaca9\uc758 \ubcc0\ud654\uc5d0 \ub530\ub77c \ucd08\ub798\ub41c \uc18c\ube44\uc790 \uc120\ud0dd\uc758 \ubcc0\ud654
\n(\ud55c \uc7ac\ud654\uc758 \uac00\uaca9\uc774 \ud558\ub77d \u2192 \ub2e4\ub978 \uc7ac\ud654\uc758 \uc0c1\ub300\uac00\uaca9 \uc99d\uac00 \u2192 \ub2e4\ub978 \uc7ac\ud654\ub97c \ub35c \uc18c\ube44)<\/p>\n

\u25a0 \ud604\uc2dc\uc120\ud638 \uc774\ub860<\/strong><\/p>\n

\ud604\uc2dc\uc120\ud638 \uc774\ub860(revealed preference theory)\uc740 \ud3f4 \uc0ac\ubba4\uc5d8\uc2a8(Paul Samuelson)\uc774 \uac1c\ubc1c\ud55c \uc774\ub860\uc73c\ub85c,
\n\uae30\uc874\uc758 \uc18c\ube44\uc790\uc774\ub860\uc5d0\uc11c \uc2e4\uc81c\ub85c \uad00\ucc30\ubd88\uac00\ub2a5\ud55c \uc120\ud638, \ud6a8\uc6a9\ub4f1\uc758 \uac1c\ub150\uc744 \ubc84\ub9ac\uace0
\n\ub2e8\uc21c\ud788 \uc2dc\uc7a5\uc5d0\uc11c \uad00\ucc30\uac00\ub2a5\ud55c \uc18c\ube44\uc790\ud589\uc704\ub9cc\uc744 \uac00\uc9c0\uace0 \ud55c\uacc4\ub300\uccb4\uc728(MRS)\uc758 \uac10\uc18c\ub97c \ud1b5\ud574
\n\ubb34\ucc28\ubcc4\uace1\uc120\uacfc \uc218\uc694\uace1\uc120\uc744 \ub3c4\ucd9c\ud574\ub0b4\ub294 \uc774\ub860\uc774\ub2e4.<\/p>\n

\uc9c0\uae08\uae4c\uc9c0\uc758 \uc18c\ube44\uc790\uc120\ud0dd\uc774\ub860\uc5d0\uc11c\ub294 \uc120\ud638\uad00\uacc4\uc758 \uacf5\ub9ac\ub85c\ubd80\ud130 \ud6a8\uc6a9\ud568\uc218\ub97c \ub3c4\ucd9c\ud558\uba70,
\n\uadf8\ub807\uac8c \ub3c4\ucd9c\ub41c \ud6a8\uc6a9\ud568\uc218\ub97c \uc774\uc6a9\ud558\uc5ec \uc608\uc0b0\uc81c\uc57d \ud558\uc758 \ud6a8\uc6a9\uadf9\ub300\ud654\ub97c \uc774\ub8e8\ub294 \uc18c\ube44\uc790\uc758 \uc218\uc694\ud568\uc218\ub97c \ub3c4\ucd9c\ud588\ub2e4.
\n\uc989, \uad00\ucc30\uc774 \ubd88\uac00\ub2a5\ud55c \uc120\ud638\uad00\uacc4\ub97c \uc804\uc81c\ub85c \uad00\ucc30\uc774 \uac00\ub2a5\ud55c \uc18c\ube44\uc790\uc758 \uc218\uc694 \ud589\ud0dc\ub97c \ubd84\uc11d\ud588\ub2e4.<\/p>\n

\uc774\uc640\ub294 \ub2e4\ub974\uac8c \ud604\uc2dc\uc120\ud638\uc774\ub860(revealed preference theory)\uc740 \uad00\ucc30\uc774 \uac00\ub2a5\ud55c \uc18c\ube44\uc790\uc758 \uc218\uc694\ud589\ud0dc\ub85c\ubd80\ud130
\n\uc18c\ube44\uc790\uc758 \uc120\ud638\uad00\uacc4\ub97c \ud30c\uc545\ud558\uace0, \uadf8\ub85c\ubd80\ud130 \ubb34\ucc28\ubcc4\uace1\uc120\uc744 \ub3c4\ucd9c\ud574 \ub0b4\ub294 \uac83\uc774 \uac00\ub2a5\ud55c\uc9c0 \ubd84\uc11d\ud558\ub294 \uac83\uc774\ub2e4.<\/p>\n

\uc18c\ube44\uc790\uc120\ud0dd\ud589\uc704\ub97c \ubd84\uc11d\ud560 \ub54c \ubb34\ucc28\ubcc4\uace1\uc120\uc774 \ub9e4\uc6b0 \uc720\uc6a9\ud55c \ub3c4\uad6c\uc784\uc744 \uc778\uc815\ud55c\ub2e4\uba74, \uc774\ub7ec\ud55c \ubb34\ucc28\ubcc4 \uace1\uc120\uc744
\n\uc77c\ub828\uc758 \ucd94\uc0c1\uc801 \uac00\uc815\ub4e4\ub85c\ubd80\ud130 \ub3c4\ucd9c\ud558\ub294 \ub300\uc2e0 \uc2e4\uc81c\ub85c \ubaa9\uaca9\ub418\ub294 \uc18c\ube44\uc790\uc758 \ud589\uc704\ub85c\ubd80\ud130 \ucd94\ub860\ud574\ub0bc \uc218 \uc788\ub2e4\ub294 \uac83\uc774
\n\ud604\uc2dc\uc120\ud638\uc774\ub860\uc758 \uc758\uc758\uc774\ub2e4.<\/p>\n

\u25c6 \ud604\uc2dc\uc120\ud638 \uc774\ub860(revealed preference theory) : \uc704\ud0a4\ud53c\ub514\uc544 \ucc38\uace0<\/a><\/p>\n

[line][\/line]
\n\u2605 \ubcf8 \ud3ec\uc2a4\ud2b8\ub294 PC \uc5d0 \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc74c
\n[mqe][\/mqe]<\/p>\n","protected":false},"excerpt":{"rendered":"

[mqe][\/mqe] \u2605 \ubcf8 \ud3ec\uc2a4\ud2b8\ub294 PC \uc5d0 \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc74c [line][\/line] \ubcf8 \ub0b4\uc6a9\uc740 \ub9e8\ud050\uc758 \uacbd\uc81c\ud559 7\ubd80 21\uc7a5. \uc18c\ube44\uc790\uc120\ud0dd\uc774\ub860 \uc815\ub9ac\uc758 \ud655\uc7a5\ud310\uc73c\ub85c \ubbf8\uc2dc\uacbd\uc81c\ud559 \uc218\uc5c5 \ub0b4\uc6a9\uc744 \uc911\uc2ec\uc73c\ub85c \uc11c\uc2b9\ud658\uad50\uc218\ub2d8\uc758 \ubbf8\uc2dc\uacbd\uc81c\ud559, \ub9e8\ud050\uc758 \uacbd\uc81c\ud559, \ub124\uc774\ubc84\uc9c0\uc2dd\ubc31\uacfc, \uc704\ud0a4\ubc31\uacfc \ub4f1 \uc758 \ub0b4\uc6a9\uc744 \ucc38\uace0\ud558\uc5ec \uc791\uc131\ud55c\ub2e4. \u25c6 \uc18c\ube44\uc790\uc120\ud0dd\uc774\ub860(theory of consumer choice) : \ubcf8 \ube14\ub85c\uadf8 \ucc38\uace0 \ub124\uc774\ubc84\uc9c0\uc2dd\ubc31\uacfc \ucc38\uace0 \uc704\ud0a4\ud53c\ub514\uc544 \ucc38\uace0 \u203b \uc18c\ube44\uc790\ud589\ub3d9\uc774\ub860, \uc18c\ube44\uc790\uade0\ud615\uc774\ub860 \uc774\ub77c\uace0\ub3c4 \ud55c\ub2e4. \uc18c\ube44\uc790\uc120\ud0dd\uc774\ub860(theory of consumer choice)\uc774\ub780 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1907],"tags":[1098,1898,1931,1930],"jetpack_featured_media_url":"","views":"","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/hyunsik.me\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/7790"}],"collection":[{"href":"http:\/\/hyunsik.me\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/hyunsik.me\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/hyunsik.me\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/hyunsik.me\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7790"}],"version-history":[{"count":114,"href":"http:\/\/hyunsik.me\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/7790\/revisions"}],"predecessor-version":[{"id":12222,"href":"http:\/\/hyunsik.me\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/7790\/revisions\/12222"}],"wp:attachment":[{"href":"http:\/\/hyunsik.me\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/hyunsik.me\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7790"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/hyunsik.me\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}